For years now, General Financing has been officially sponsoring one of the three Dakar Rally teams of Lithuania

It’s fair to say – Lithuanians love Dakar


3 teams = a lot of sponsors & a lot of marketing clutter

Standing out means finding new ways of actually engaging the fans


To activate the sponsorship, every year we launch a campaign:

  • fans upload their Facebook profile pictures to get a chance of becoming a part of the racing team

  • a state emblem of Lithuania is generated out of all the uploaded pictures

  • the generated state emblem is printed out and glued onto a rally car as a sign of support for the team


Each year 5000 lucky fans

get a chance to be a part of the General Financing Dakar Rally team, giving us the opportunity to better integrate sales offers



Next work

A Prolific Approach To Luxury Auto Marketing

Prime Auto - an official “Porsche” dealer in Lithuania

More cases